PHOTOSHANGHAI VISUAL IDENTITY, september 2014 shanghai
I was hired to create and oversee all graphics & visual identity for Photo Shanghai, Shanghai's first international art fair solely dedicated to photography. Organized and directed by the World Photo Organization (WPO), the show ran from September 5th - 7th at Shanghai Exhibition Centre (No. 1000 Yan'an Rd).
The brief for this project was to create an elegant environment and collateral graphic materials while letting the photography speak for itself. Our concept was ‘discovery’. We used very minimal graphics with elegant typography on the front, but the inside elements were large and eye-catching photographs.